EthnoConnect™ provides seminars, training, consulting and coaching on how to sell more products and services to the multicultural market in America.

President and Keynote Speaker
Michael Soon Lee, MBA, CSP

Michael is a marketing guru who is the leading expert in selling to people from diverse cultures. He was a Marketing Director for the State of California, a professor of marketing at universities and a producer for the ABC Television Network.

Mr. Lee has written five books on selling to multicultural customers:

Michael has spoken around the world on the subject of selling to multicultural customers for over 14 years. He has been an award-winning salesperson as well as sales manager of both large franchised companies and small independent firms.

Michael is the first Asian American to earn the Certified Speaking Professional (CSP) designation in the history of the National Speakers Association. In the past 15 years some of his 1,000 clients include: Coca Cola; the National Association of Realtors®; Alticor, Inc.; the National Association of Music Merchants; and hundreds of others.